Live Healthy. Live Blue.
Blue Cross & Blue Shield of Mississippi knows that the key to living healthy is finding one thing each day to move you towards a healthier life. Our "Live Healthy. Live Blue." campaign celebrates these small steps toward living healthy and the ripple effect that one action can begin for an individual, a family, a community and a state.
At Blue Cross & Blue Shield of Mississippi, we believe healthy lifestyle habits are the best way to stay healthy throughout life, at home, at school and at work. Our current advertisting campaign highlights our efforts in helping Mississippi businesses create cultures of wellness in their workplaces through our Healthy Workplace initiative.
This campaign was produced in Mississippi by Mississippians and even features some of our own employees who are leading the effort in helping these businesses transform the health of their workplace.
For media-related inquiries, please send a request to CorpComm@bcbsms.com.